What’s My Key Message?
After defining your target audience and analyzing your viewers’ position in the sales process, it’s time to craft that story of yours. Will your story be anecdotal, to-the-point or hypothetical? Will its scope be broad or narrow?
Decide on one Key message that is clear, specific and concise. One video cannot say everything about you. Let your one message shine. Don’t dilute it. It can be way more powerful by itself than paired with three or four or five or six…. other key messages.