What's My Key Message

What’s My Key Message?

After defining your target audience and analyzing your viewers’ position in the sales process, it’s time to craft that story of yours. Will your story be anecdotal, to-the-point or hypothetical? Will its scope be broad or narrow?

Decide on one Key message that is clear, specific and concise. One video cannot say everything about you. Let your one message shine. Don’t dilute it. It can be way more powerful by itself than paired with three or four or five or six…. other key messages.


What's my Viewers' Context?

What’s my Viewers’ Context?

Determining where your viewers are in the sales process will help you define a video that can communicate to them most poignantly. Are they ready to commit to your offer or need convincing.

Every viewer can be found along THE SALES PROCESS. He or she could be anywhere from knowing nothing about what you offer to knowing everything and singing your praises. Your goal as a marketer is to move your viewer from one phase to the next. Knowing where your viewer is will help you form the message of your video and decide the shape your video will take. Below view the different viewer categories.


What story is your brand telling?

What story is your brand telling?

Today, businesses all over the globe are joining the video revolution. They’re utilizing every accessible vehicle to sell their brands and tell their stories.