In today’s high tech, digital world, it’s easy to get caught up in the whirlwind of cyber business. Communication via email, video chats, and Facebook posts are easier and more convenient. However, the ability to really know your clients becomes challenging when your work relationships only exists through a computer screen.
Meeting face-to-face with clients and potential clients is crucial to your working relationship. Learning who they are, what they do, how they operate, and their personalities on both a personal and professional level, will definitely give you insight into how your project will need to operate in order to succeed. Knowing your client on a human level is critical. Although you may exchange upwards of 20 emails per day, not connecting on a personal level through shared experiences or even simple small talk, can mean the difference between a mutual long-term relationship and a one-time freelance project.
Having a sit-down meeting with clients also allows you to dig deeper into what they are looking for; leaving no room for miscommunications or mishaps with important details. You can clearly talk about wants, needs, expectations, and goals, without worrying if specific details were misunderstood or ill-conceived. Having that face-to-face communication also allows for clarification instantaneously. Waiting on approval via email can be frustrating, but coming together to get questions answers, and tasks completed, is a real advantage to BOTH of your time lines