What’s my Viewers’ Context?
Determining where your viewers are in the sales process will help you define a video that can communicate to them most poignantly. Are they ready to commit to your offer or need convincing.
Every viewer can be found along THE SALES PROCESS. He or she could be anywhere from knowing nothing about what you offer to knowing everything and singing your praises. Your goal as a marketer is to move your viewer from one phase to the next. Knowing where your viewer is will help you form the message of your video and decide the shape your video will take. Below view the different viewer categories.